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General
Sales teams that run a CRM and a sales engagement platform side by side can still lose deals in the gaps between them. Activity data lives in one system, pipeline data lives in another, and reporting teams stitch the two together with manual exports and best guesses.
General
RevOps tools centralize go-to-market data, automate the handoffs between teams, and give leaders a clear view of pipeline. Most GTM teams hit the same wall: Data lives in disconnected systems. Dashboards have conflicting information depending on which tool generates the report, and reps spend hours manually cleaning records.
General
Your CRM was supposed to be the single source of truth for every customer interaction, but it doesn't feel that simple. Sales reps finish a call and spend 10–15 minutes logging notes, updating deal stages, and setting follow-up tasks.
General
Sales leaders keep adding tools to the stack — conversation intelligence, content libraries, coaching platforms, LMS modules — and still can't answer a basic question: are reps actually ready to sell?
General
RevOps versus Sales Ops is a distinction that matters more than most organizations realize. Sales Ops makes the sales team more efficient. RevOps aligns sales, marketing, and customer success to grow revenue across the customer lifecycle. The two functions are related and frequently confused, but they are not the same job.
Website Tips
Your fundraising website should be an important part of your online strategy to raise money for an important cause, project or event? It has to be effective and leave a lasting impression on the visitor or potential donor to take action.
General
The Search Engines are not stupid. Irrelevant keywords are not going to help your search engine rankings. Nor is the practice of showing one page view to website visitors and another to the search engines going to help you. In fact you may find yourself banned.
Entertainment
Calling all those in the entertainment world, Musicians, Actors, Actresses, Models etc. who have yet to have a website or at least one that promotes the right image, ARE YOU BEING OVERLOOKED?
Business
The other day, a prospect calls me, frustrated with his current website design company. He explained he has been with them for a long time and has yet to really receive any business. I asked him if he has an online store for his products? He said he did. I asked if the store is functioning? He said it is. I took a moment to look at his website. The design wasn't to bad, could use some minor updates but thats all. My next question was what are you doing to market your on-line business? His response, NOTHING.
General
Website vendors see the same thing over and over again. One of the recurring themes we experience is projects where the wrong person is assigned the task of building the website or, in worse cases, put over the entire internet initiative. The individual has usually demonstrated some capability or knowledge of technical or artistic things that the leadership interprets as qualifications for managing the web side of things for the business. But, in most cases, that individual lacks even the basics of running a website and comes armed with a host of misunderstandings. Sometimes, the individual has done a great job at explaining that they are not technologically savvy, but they have been given the website as an "administrative" task. Either way, the business has set itself up for failure forcing the vendor they have chosen to spend time and budget dealing with the dynamics of such a mistake.