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General
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you're like me, you're an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit).
General
The modern buyer's journey is far from linear. It's complex. It's unpredictable. And it's constantly evolving. But that complexity shouldn't discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage.
General
Last spring, I was hired to write emails for a client's product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their "fresh start" messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and reply to.
General
As a freelance writer, I constantly learn about new industries and how they work. Lately, I've started to learn more about entrepreneurship through acquisition.
General
I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, I've taken notes in at least half of the meetings I've been in. At roughly one page of notes per meeting, 20 meetings a week for five years, that's … a lot.
Print Collateral
When your marketing plan calls for high-class, print media, Tampa Creative offers a single-source solution to all your marketing needs.
Promotional offerings include point-of-sale displays, brochures and catalogues, promotional items, folios, door hangers, and more.
Promotional offerings include point-of-sale displays, brochures and catalogues, promotional items, folios, door hangers, and more.
General
Sales planning is a fundamental component of sound selling. After all, you can't structure an effective sales effort if you don't have, well, structure .
General
I hate to break it to you, but having a great product or service alone is not enough to succeed in today's marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That's where sales enablement platforms help.
General
When it comes to nailing a sales presentation, remember to follow this basic rule: Care about what your customer cares about.
General
Last week, I spent nearly two hours trying to schedule a single meeting with team members across three time zones. After countless back-and-forth emails and calendar checks, I finally landed on a time that worked — only to have someone realize they had a conflict.